As discussed in the list of tactics, having numerous ticket options will make the registration process more accommodating for would-be attendees—regardless of your event type. There is obviously endless amount of ways to breakdown your pricing, but here are a few popular examples of ticket types to help you figure out which would be best for your event.
This is the limited-time discounted price you are offering to those who are willing to register well in advance for your event. Early bird tickets bring a sense of urgency to event registration communicating to would-be attendees that the lower price will only be available for limited amount of time.
Some people want to attend your event but may not have enough of a budget for the full price. Having a one-day option gives these people a chance to still enjoy the event. Being flexible with your pricing will show attendees that the event is designed to welcome as many people as possible.
There will be some attendees who are willing to make the extra investment to receive everything your event has to offer. In the VIP package, event organizers may include additional perks like breakout sessions with the speakers, a designated VIP lounge, and express check-in.
For those who cannot physically be present at the event, a virtual pass is a great way for them to still experience to the main keynotes. Having a virtual pass can spread awareness of your event brand on a global scale.
What Is Session Registration?
In addition to people registering for the whole event, it is also important for attendees to participate in the workshops and learning sessions that are taking place throughout the event. Session registration is a key indicator of event engagement and after you’ve achieved your event registration goal, this should be next on the priority list of KPIs.
In order to maximize session registration, attendees must know which sessions they’ll want to attend in the first place. Having an intuitive and well-designed event agenda is important for this very reason.
Building a conference agenda that encourages session registrations requires you to be attentive to the UI experience of the agenda.
Can attendees easily group the sessions by topic? Can they add them to their personal calendars? How do they find the sessions with their favorite speakers?
These queries and more should be addressed right within the agenda. A pleasant user experience will thus result in higher sessions registrations.